Performance Golf Capsule – Concept
This concept explores the intersection of performance, structure, and movement in golf apparel. Inspired by modern tailoring and athletic motion, the project focuses on how woven garments can support rotation, breathability, and comfort throughout a full round of play.
Section 1 – Research & Inspiration
- Analysed golfer movement and posture during swing phases
- Explored balance between structured silhouettes and mobility
- Investigated ventilation strategies for comfort and performance
Section 2 – Colour Strategy
The colour palette balances technical performance with refined aesthetics, combining neutral foundations with elevated greens inspired by golf landscapes.
The colour palette balances technical performance with refined aesthetics, combining neutral foundations with elevated greens inspired by golf landscapes.
Slate Motion
- Deep Fairway
- Carbon Core
- Stone Flow
- Sand Drive
- Verdant Performance
Section 3 – Design Concepts
Jacket → ventilation + movement
Pants → structure + stretch
Vest → layering
Section 4 – Design Thinking
This project reflects my growing focus on performance-driven product design, where visual storytelling evolves into structured, functional solutions. The goal is to create garments that not only look refined, but actively support movement and experience.
Designed with lightweight woven fabrics, optimized for breathability, stretch, and recovery
Performance training – Concept
This concept explores a modular layering system designed to adapt to changing conditions, intensity levels, and environments. The focus is on creating versatile second layers that balance breathability, protection, and freedom of movement across the full training experience.
Section 1 – Research & Inspiration
The project is inspired by the dynamic nature of training—where athletes transition between warm-up, peak performance, and recovery. Research focused on layering strategies, environmental adaptability, and the relationship between body temperature and garment performance.
Section 2 – Colour Strategy
The colour palette is built around a neutral performance foundation, enhanced with natural tones and subtle accents to reflect energy, focus, and movement.
- Graphite Core
- Deep Forest Energy
- Pumice Neutral
- Silver Blue Cool
- Bone Light
- Lichen Green Accen
Section 3 – Design Concepts
he system is designed as a modular capsule where each piece can function independently or as part of a layered combination, adapting to different training phases and environments.
Garments:
Ventilated Jacket
Lightweight outer layer with strategic airflow zones for high-intensity moments
Lightweight outer layer with strategic airflow zones for high-intensity moments
Performance Mid-Layer
Breathable insulation designed for warmth without restricting movement
Breathable insulation designed for warmth without restricting movement
Packable Shell
Ultra-light protective layer for variable weather conditions
Ultra-light protective layer for variable weather conditions
Tech Vest
Core warmth piece designed for maximum layering versatility
Core warmth piece designed for maximum layering versatility
Section 4 – Design Thinking
The design focuses on functional details that enhance performance while maintaining a clean and modern aesthetic.
Laser-cut ventilation zones for targeted airflow
Laser-cut ventilation zones for targeted airflow
Engineered seam placement for unrestricted movement
Lightweight performance fabrics with moisture-wicking properties
Packable construction for portability and convenience
Section 5 – Design Thinking
This project reflects my approach to performance-driven design, where visual concepts evolve into functional systems. The goal is to create adaptable garments that respond to the needs of the athlete—supporting movement, regulating temperature, and enhancing the overall training experience.
Campaign Concept
The campaign is built around the idea of “refresh and recharge”, targeting customers looking for quick, enjoyable moments during their day. The goal is to create a strong visual presence both in-store and across digital channels, encouraging impulse purchases and increasing brand engagement
Objectives:
Increase in-store product visibility
Drive impulse purchases
Maintain strong brand consistency across touchpoints
Create a fast and intuitive customer visual experience
Visual Direction
The visual direction uses bold colours, high contrast, and clean typography to ensure immediate readability in a retail environment where attention spans are short and decisions are quick.
Bright summer-inspired colour palette
Strong typography for quick messaging
High-contrast layouts for visibility
Product-focused compositions
Campaign Assets
In-store:
Poster
Shelf signage
Promotional stand graphic
Digital:
Social media posts (Instagram-style)
Mobile banner ads
Email header
Digital:
Social media posts (Instagram-style)
Mobile banner ads
Email header
Design Thinking
This project reflects my approach to marketing design, where visual creativity is combined with clarity, speed, and usability. In a retail context, design must communicate instantly, guide attention, and support decision-making within seconds.
Adaptability
All assets are designed to be easily adapted across formats, sizes, and channels, ensuring consistency while allowing flexibility for different campaign needs.
